Designing a guided onboarding experience for a complex financial platform
Designing a guided onboarding experience for a complex financial platform Product Design by Pixel Unicorn PROJECT SNAPSHOT FULL CASE STUDY Overview Clockwork Universe is a powerful but complex platform used by fund managers, analysts, and investors to manage portfolios, transactions, and reporting. When I joined the project, there was no onboarding experience in place. New […]
Redesigning a government trade platform through user research
Redesigning a government trade platform through user research UX Research by Pixel Unicorn PROJECT SNAPSHOT FULL CASE STUDY Overview A national public-sector digital platform used to manage import and export procedures had accumulated significant usability issues across its core workflows. Despite being widely adopted by government agencies, intermediaries, and citizens, the experience had become fragmented […]
NOVA: Designing a bold and scalable identity for an Innovation Hub
NOVA: Designing a bold and scalable identity for an Innovation Hub Branding by Pixel Unicorn PROJECT SNAPSHOT FULL CASE STUDY Overview NOVA was created as an innovation hub meant to spark ideas, connect disciplines, and accelerate creative thinking. As a completely new brand, it needed a strong visual identity capable of expressing energy, ambition, and […]
From zero to system: How I built Clockwork’s modular design architecture
From zero to system: How I built Clockwork’s modular design architecture Design Systems by Pixel Unicorn PROJECT SNAPSHOT FULL CASE STUDY Overview When I joined Clockwork, all product designs lived inside a single Sketch file: one massive prototype with no components, no structure, and no ability to scale. Colors were inconsistent, there were no defined […]
Building the Product Design career framework at Clockwork
Building the Product Design career framework at Clockwork Design Operations by Pixel Unicorn PROJECT SNAPSHOT FULL CASE STUDY Overview As Clockwork evolved and the design team expanded, it became clear that the organization lacked a foundational structure to support designer growth, performance evaluation, and alignment in hiring. Designers often asked: What do I need to […]
One Universe: Unifying a multi-user, multi-product ecosystem
One Universe: Unifying a multi-user, multi-product ecosystem Product Design by Pixel Unicorn PROJECT SNAPSHOT FULL CASE STUDY Overview One Universe was a strategic design initiative to transform a fragmented product ecosystem into a unified platform capable of supporting every user type, family offices, asset owners, GPs, LPs, and individual investors, under one coherent structure. The […]
Redefining investment types in Universe
Redefining investment types in Universe Product Design by Pixel Unicorn PROJECT SNAPSHOT FULL CASE STUDY Overview Clockwork Universe was initially structured around private-market investments (direct equity, funds, SAFEs, notes, etc.). This matched the needs of our early clients, who primarily managed private portfolios. As the platform grew, a new segment emerged:Wealth managers, multi-family offices, and hybrid […]