with 15+ years of experience creating thoughtful, human-centered digital products. I bring clarity, structure, and a collaborative mindset to every project, with expertise spanning product strategy, UX research, interaction design, and visual systems. I lead with empathy, mentor designers, and help teams make confident, informed decisions while building scalable design systems and shaping product direction.
I’m also the co-creator of UX United, a course that helps cross-functional teams understand the value of UX and collaborate more effectively. We teach that anyone can “wear the UX hat,” fostering better decisions and stronger alignment between design, product, QA, and engineering. It’s a perspective I bring into every project I work on.
Over the past 17 years, I’ve collaborated with companies of all sizes, leading design across platforms, industries, and product lifecycles. Each role strengthened my ability to turn complex problems into clear, scalable solutions.
Jigso Labs
Mar 2019 – Present
Jigso Labs is a consulting studio focused on helping companies elevate their digital products and internal capabilities. I lead the end-to-end design process for multiple clients, from research and ideation to prototyping and usability testing. I partner with stakeholders to translate business vision into user-centered solutions and actionable recommendations. I also deliver UX/UI training sessions and workshops, helping teams strengthen their design maturity, improve collaboration, and adopt user-centered decision-making across their processes.
Clockwork
Oct 2020 – Present
Clockwork Universe is a fintech platform for portfolio management and investor reporting. I lead the Product Design team and oversee the end-to-end product design process, guiding the experience from strategy and vision to execution across all features. I collaborate closely with product managers, engineers, and leadership to define priorities, align business outcomes with user needs, and ensure a consistent, high-quality product experience. I mentor the design team, establish processes, and foster a culture centered around collaboration, iteration, and thoughtful problem-solving. I own the evolution of the design system and lead the company-wide user testing strategy, validating decisions through real user insights and driving continuous product improvement.
UPShow
Mar 2019 – Sep 2020
At UPShow, I collaborated with product managers and engineers to gather and evaluate user needs across multiple product lines. I translated insights into concepts, wireframes, and high-fidelity experiences, adapting UX artifacts to each project stage. I also created and maintained the company’s Product Design System, enabling consistency, efficiency, and scalability across design and engineering teams.
UruIT
Oct 2018 – Mar 2019
I worked with cross-functional teams during the discovery phase of several digital products, helping clients shape their ideas into viable solutions. I facilitated workshops, conducted research activities, and produced key UX deliverables such as story maps, personas, user flows, wireframes, and prototypes. My role focused on aligning business goals with user needs and building a strong foundation for product definition and identity.
Infragistics
Oct 2014 – Set 2018
I contributed to Indigo Studio, a prototyping and UX design tool. My responsibilities included owning the creation and maintenance of the design system, producing visual components, and collaborating closely with product managers and engineers. I supported the full product lifecycle by conceptualizing UI patterns, designing feature prototypes, and ensuring visual and functional consistency across the tool’s ecosystem.
Innicia
Mar 2021 – Feb 2024
I led the design department, managing multiple projects from concept to production while ensuring timely and high-quality delivery. I established design standards, provided creative direction, and coached designers to strengthen skills and elevate team performance. My leadership focused on balancing creativity with business goals, maintaining consistency across deliverables, and optimizing collaboration between design and other departments.
Chic Parisien
Jun 2009 – Oct 2009
I supported the marketing and visual identity needs of the brand by producing campaign materials, supervising product photography, and creating printed assets for retail locations. My work contributed to consistent and cohesive brand communication across digital and physical touchpoints.
Enlace
Mar 2008 – Jun 2009
I designed flash-based games for web and mobile, as well as interactive experiences and websites. My role included concept development, visual design, and asset production for engaging digital interfaces.
Over the years, I’ve shared my experience in UX, usability testing, design systems, and product thinking through courses, workshops, and conference talks across Latin America. I enjoy teaching teams how to elevate their design maturity, collaborate better, and apply user-centered methods in real product environments.
Brightest
2020 – Present
Co-created and teach the UXU (User Experience Certified Ambassador) program, designed to help cross-functional teams strengthen their understanding of UX, usability, and user-centered quality. The program empowers testers, developers, and product teams to incorporate UX thinking into their daily work.
CES
2018 – 2020
Developed together with Claudia Badell a course to introduce testers to core UX concepts, giving them practical tools to evaluate user experience, extract meaningful insights, and contribute to overall product quality
Carne School - Art and Creativity
2018 – 2019
Delivered an introductory course aimed at designers and professionals new to UX. Covered the fundamentals of user experience, the design process, and key tools for shaping user-centered products.
Testing Bolivia
2021
Introduced essential usability testing principles and practical techniques for teams beginning their UX maturity journey.
GX28
2018
Presented an introduction to UX with actionable tips for improving user experience in development and QA teams.
vOpen.UY
2018
Workshop covering the complete design process for mobile apps, from ideation and requirements through usability best practices for launch-ready products.
TestingUy
2018
Hands-on workshop created to help QA and developers integrate UX techniques into their workflow—covering heuristics, task-based usability testing, and foundational analytics
IxDA Latin America
2015
Interactive workshop on building and testing both paper and digital prototypes, focused on enabling teams to validate ideas early and effectively.
I continuously expand my skills through strategic, research-driven, and leadership-focused programs that strengthen my impact as a product designer.
The Power Bussines School
Present
IxDF - The Interaction Design Foundation
2025
IxDF - The Interaction Design Foundation
2025
IxDF - The Interaction Design Foundation
2025
IxDF - The Interaction Design Foundation
2025
IxDF - The Interaction Design Foundation
2025
IxDF - The Interaction Design Foundation
2025
IxDF - The Interaction Design Foundation
2025
IxDF - The Interaction Design Foundation
2025
IxDF - The Interaction Design Foundation
2025
IxDF - The Interaction Design Foundation
2025
IxDF - The Interaction Design Foundation
2025
IxDF - The Interaction Design Foundation
2025
IxDF - The Interaction Design Foundation
2025
IxDF - The Interaction Design Foundation
2025
IxDF - The Interaction Design Foundation
2025
IxDF - The Interaction Design Foundation
2025
IxDF - The Interaction Design Foundation
2025
IxDF - The Interaction Design Foundation
2025
IxDF - The Interaction Design Foundation
2025
IxDF - The Interaction Design Foundation
2025
IxDF - The Interaction Design Foundation
2025
IxDF - The Interaction Design Foundation
2025
IxDF - The Interaction Design Foundation
2025
IxDF - The Interaction Design Foundation
2025
IxDF - The Interaction Design Foundation
2025
IxDF - The Interaction Design Foundation
2025
IxDF - The Interaction Design Foundation
2025
ProyectaT - Facilitation, Scrum Master
2024
Nielsen Norman Group
2019
Nielsen Norman Group
2019
Caja Baja
2019
Miss Hack
2019
ORT University
2014
ORT University
2013
I use Figma, Adobe Creative Suite, Sketch, FigJam, and other industry tools to bring ideas to life. Keeping the process smooth across teams.
I base every decision on real user needs, ensuring the product remains meaningful, intuitive, and grounded in evidence.
I communicate design decisions clearly, explaining the “why,” aligning expectations, and helping teams move with confidence and focus.
I see design as a continuous cycle of refinement. Feedback and iteration help uncover better solutions and guide the product forward.
I believe great products come from diverse perspectives. Working closely with cross-functional teams helps refine ideas and strengthen the final outcome.
I start by defining what the team needs to learn: comparable cases, proven approaches, and how people behave in similar contexts. Through desk research and competitive analysis, I gather insights that help bring clarity and direction to the project from the very beginning.
Empathy is the foundation of meaningful design. I focus on listening and understanding users through interviews, observations, and artifacts like personas, empathy maps, scenarios, and storyboards. These tools help the team see the product through the users’ eyes and align around what truly matters.
Once the problem is clear, I guide the exploration of different directions and concepts. Sometimes I sketch, sometimes I write ideas down, what matters is generating enough options to compare, discuss, and refine with the team. This stage sets the foundation for informed decisions.
Here ideas become real. Depending on the project, I create flows, low-fidelity sketches, or quick paper prototypes to explore interactions early. When needed, I move into digital prototypes using tools like Figma or Framer to simulate realistic experiences the team can evaluate and test.
This phase reveals how well the solution works in practice. By observing how users interact with the prototype, I validate assumptions, uncover usability issues, and guide the team toward improvements. Testing ensures decisions are based on real behavior, not guesswork.
With insights from testing, I refine the design and push it forward. Iteration helps strengthen the solution, align the team around user needs, and prepare the product for implementation. It’s a continuous cycle of learning and improving together.
